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Learn how to apply NLP to fine-tune life skills, build rapport, enhance communication, and become more persuasive
One of the most exciting psychological techniques in use today, neuro-linguistic programming helps you model yourself on those-or, more accurately, the thought processes of those-who are stellar in their fields. Rooted in behavioral psychology of the 1970s, the concepts of NLP are now common to such diverse areas as business, education, sports, health, music and the performing arts-and have been instrumental in helping people change and improve their professional and personal lives. In this handy, informative guide, you will acquire a basic toolkit of NLP techniques, with advice on the NLP approach to goal-setting, as well as insights on how you think, form mental strategies, manage emotional states, and, finally, understand the world.
- With new content on new code NLP, symbolic modeling, clean language in the workplace and energetic NLP-techniques developed after the first edition
- Includes updated information throughout and two new chapters: Dipping into Modeling and Making Change Easier
Not simply a guide to reprogramming your negative or habitual thoughts, this practical, down-to-earth introduction to NLP is the first step to fulfilling personal and professional ambitions and achieving excellence in every sphere of your life.
- Sales Rank: #524264 in Books
- Published on: 2010-11-01
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .96" w x 7.42" l, 1.67 pounds
- Binding: Paperback
- 416 pages
Review
“…well written…will undoubtedly interest and delight many people…” (Resource Magazine, August 04)
“…thankfully avoids the jargon of many other books and provides basic essentials..” (Campus.ie September 2004)
“...If you buy a book with “For Dummies” in the title then I guess there isn’t much room for complaint…” (Honest ABE’s NLP Emporium, 3rd December 2004)
"…aims to give you the skills to think clearly about your own actions and understand the motivations for other people's..." (Independent on Sunday, 2nd January 2005)
“an excellent and straightforward guide that is worth every penny”. (Candis, March 2007)
“It is friendly and accessible, written by enthusiasts who have an obvious love of their subject.” (First Voice For Business, May 2007)
From the Back Cover
Turn positive thoughts into positive action
Neuro-linguistic Programming (NLP) provides essential building blocks for discovering how people think and manage their emotional states. This practical guide shows you how to unwrap core NLP skills such as rapport-building and mirroring techniques, and enables you to use them to achieve personal and professional fulfilment. So whether you want to build your self-confidence, communicate effectively, or make life-changing decisions, this book gives you the tools you need to succeed.
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Unlock the essentials – discover the strength of NLP techniques and find out how to make them work for you
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Make friends and influence people – discover how to push people's buttons and get the most out of rapport-building techniques
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Open your NLP toolkit – unravel your subconscious and re-programme negative associations and habits
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Talk the talk – maximise the power of language and become a hypnotic communicator
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Integrate your learning – discover how to make the changes that make a difference
Open the book and find:
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The twelve NLP assumptions – and what they mean for you
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How to create a formula for success
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Tips on becoming a more confident presenter and communicator
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Techniques for making and breaking rapport with other people
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How to grow from past experiences
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Ways to drive your habits in the right direction
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Advice on how to ask the right questions
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Recommended resources to take your learning further
About the Author
Romilla Ready is an NLP Master Practitioner and the architect of 'Relationship Wizardry in Business', a programme of training and coaching for business executives.
Kate Burton is a leading international executive coach with a background in corporate communication in IT, and works with clients such as HP, KPMG, and Microsoft. Romilla and Kate are the authors of the best-selling Neuro-linguistic Programming Workbook For Dummies.
Most helpful customer reviews
269 of 294 people found the following review helpful.
Clinging to the Law of Averages
By Karl
Have you ever run into the sort of person who talks about things they know nothing about, but talks on and on and on, apparently in the hope that if they keep talking for long enough then the law of averages means they must get at least some of it right?
That's what I felt I was up against when I was reading this book.
Firstly, it is badly laid out, by which I mean that it has no obvious flow other than (I guess) the order in which things popped into the authors' heads.
Secondly, a significant amount of the material has little or nothing to do with NLP - like the "Wheel of Life" and the stuff on PTSD - and quite a lot the material, whether about NLP or not, is at best ambiguous and at worst plain inaccurate.
Thirdly, the frequent, pointless repetition of quite basic material, and the inclusion of the irrelevant material, means that a whole lot of genuine NLP material gets left out.
In the case of the meta programs, for example, only six meta programs are included, and even those aren't explained particularly well. Indeed, at one point in the book the authors claim that all meta programs ("metaprograms", as they call them) work along a sliding scale. Which clearly is NOT true of meta programs such as the "Work Preference Filter", the "Primary Interest Filter", and especially not in the case of the "In Time/Through Time" or "Time Storage Filter" meta program, which the authors confuse with "Time Lines" as in Time Line Therapy.
Worst of all, there doesn't seem to have been any attempt to edit the book once it was complete. Thus, for example, there are several places where a topic flagged up as being covered "later in this chapter" actually turns up on the very next page. Likewise the text itself is inconsistent, as in:
"We get very good at one style of thinking and processing information and let the rest of our senses lie dormant in a rusty heap."
Not only is this not true, psychologically speaking, but the authors flatly contradict themselves less than three pages later:
"As human beings we naturally blend a rich and heady mix of these three main dimensions, yet we tend to have a preference for one mode over the others."
So, "rusty heap" or "rich and heady mix"?
If you know enough to recognise which description is more accurate then you already know far more about NLP than this book will tell you. And if you don't know enough to weed out the nonsense, I'm afraid you're likely to end up with a pretty confused view of the subject if you read this book.
Definitely one of the worst books on NLP I've read.
77 of 86 people found the following review helpful.
A very good beginners guide to NLP for non (self-styled) NLP-Gurus!
By Amazon Junkie
Of all the NLP books I've read (several dozen) this is the clearest and most accessible entry-level guide to NLP.
While I am not going to comment on any other review, I hope I can say that once you've read this book, you'll be able to tell quite a lot about all the reviewers from they way they write, and from what they've written! They really do expose their own metaprograms rather elegantly (read the book to find out how!)
The Dummies style does not suit everyone - it's exciting, captures the attention, it's upfront and full of interesting anecdotes and asides - and as a result, I actually read all of my copy, and dip into it on a regular basis!
The material may extend beyond the boundaries of what may be regarded as "core" NLP - in my book, that's a bonus. The people who are buying this book are not, in my opinion, looking for an academic treatise (there are plenty of those!) rather a practical introduction to a subject that is not within the mainstream of psychology (yet).
Bottom line - if you're looking to expand beyond basic NLP Practitioner knowledge and practice, then you'll find this book fun even if you don't learn anything new. Otherwise, this is the perfect introduction which will lead you on to discover fascinating new worlds of possibility, achievement and fulfilment.
I heard that 50% of all books are put aside after Chapter 1 - this isn't one of them.
52 of 60 people found the following review helpful.
Appropriate Title- this book will indeed make you a
By D. Font
I purchased this book, and within reading the first 130 pages, I returned it. This is a general mishmash of some key NLP information, combined with pointless "inspirational" anecdotes that don't show how to apply the techniques (which even the authors recommend that a reader could skip and not miss a beat).
Now, I am no "expert" on NLP (not yet at least!) but I understood enough to have instinctively felt that something was wrong and that I was wasting my time. So I went to the Honest Abe Website quoted above and learned my instincts were correct. [...]This excerpt was purposefully taken out of context, because in the following lines, indeed the entire review, this book gets intensely criticized for its poor research and actual errors. I want to thank Mr. Bradbury for a well researched and precise review which saved my time, effort, and brain from a poor book.
See all 59 customer reviews...
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