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Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account, by Ms Cynthia G Stine

“Suspension” is the most chilling word in the Amazon lexicon for third-party sellers - representing lost income and the possibility of being banned from the platform. Amazon won’t take your calls, answer your questions or explain once you are suspended. You are given examples of your “violations” that are only half the story and Amazon expects you to figure out the rest yourself. Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account empowers sellers by explaining how it works, how to keep from being suspended and how to get reinstated if needed.

Based on reinstating more than 100 Amazon sellers, Cynthia Stine's book explains how sellers get suspended and how they get back to selling again. With real-life stories she sheds light on the black box that is Amazon's Seller Performance team and shares the good news that there is a lot a seller can do to prevent being suspended in the first place. Whether you currently want to beat Amazon suspension or just want to make sure you aren't suspended in the future, this book will help you.

“If you are an Amazon seller of any size, or you if you know someone who is, get them Suspension Prevention. Cynthia and her professional team are on the cutting edge of termination prevention and reinstatement strategy on Amazon. They are who we turn to when advising our global community of Amazon selling students. This book is your 'suspension prevention strategy.'” – Jim Cockrum, Proven Amazon Course, JimCockrum.com

“You want this book in your Amazon arsenal. It distills thousands of hours of reinstatement consulting experience down to exactly what a third-party seller needs to keep from being suspended.” – Chris Green, CEO ScanPower, Author Online Arbitrage and Retail Arbitrage.

“Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account is an absolutely ‘must read’ for any Amazon seller." -Skip McGrath, eBay Power Seller, Amazon Top 10% Seller, Author and Trainer

“Cynthia’s tips and suggestions for Amazon third-party sellers in Suspension Prevention are amazing.” – Jeff Cohen, Director of Business Development Seller Labs, Feedback Genius

  • Sales Rank: #381410 in Books
  • Published on: 2015-09-23
  • Original language: English
  • Dimensions: 9.00" h x .51" w x 6.00" l,
  • Binding: Paperback
  • 226 pages

About the Author
In addition to selling on Amazon.com since 2010, Cynthia has also written the top-selling book Make Thousands on Amazon in 10 Hours a Week!: How I turned $200 into $40,000 Gross Sales My First Year in Part-time Online Sales. Her first book helped thousands of third-party sellers get started on Amazon with tight resources using the FBA program and retail arbitrage. She writes a popular blog at http://onlinesalesstepbystep.com and consults with Amazon sellers on their business issues. In 2014, her clients started turning to her to help them get reinstated from being suspended or banned.

Based on her success and experience getting people back to selling, she launched her official Reinstatement services in February 2015. She was flooded with business. The need is great, and the stakes are incredibly high. Many sellers fail when they write the appeal themselves, which can lead to them being permanently banned from selling. Cynthia has developed a system for analyzing sellers’ mistakes, appealing to Amazon and – in most cases – getting her clients’ businesses back up and running.

Prior to becoming an Amazon seller, Cynthia had 25+ years business consulting and crisis management experience, which gives her a different perspective towards reinstatement. Her goal is to not only get her clients selling again, but to help them figure out how they got in trouble in the first place. She teaches them how to set up systems and put processes in place to make sure it never happens again. When necessary, she helps sellers make changes to how they do business so they can get out of trouble and stay out of trouble with Amazon.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Lengthy, well-written book with actionble tips to keep your seller account clean
By James G
This lengthy, well-written book provided a lot more useful information that I initially expected. Although I have been selling awhile I learned some things I did not already know. I already knew the importance of feedback, A to Z claims and the customer metrics on the seller home page but there are reports mentioned in this book that I honestly was not aware. As most sellers know Amazon provides many many reports to analyze and understand your business. This book tells specifically which reports to focus on in order to heed off any potential problems with your performance. Honestly I wish Amazon was more forthcoming with metrics that just as important as the ones they typically ask us to focus on. The author also has many case studies that I could relate to as well. I will keep this next to my PC to remind me to keep my focus on things well beyond the typical customer metrics so I can continue to improve my customer experience as well as keeping my account clean.

6 of 6 people found the following review helpful.
Every serious Amazon seller needs to read this book
By G Harkness
I think I may have been the first buyer of this book. If not first, I was very close to it. Before my review, though, to get details out of the way: I purposely paid full price for this book, as I wanted the review to be completely unbiased. It was well worth the money to me.

This is a book about how to get and maintain a clean Amazon selling account and how to avoid the problems that have been proliferating lately iwith Amazon's seeming zeal to suspend so many third-party sellers. Cynthia explains much of what goes on behind the scenes at Amazon and some of the reasons for the sudden surge of suspensions. She tells you WHERE to look to see what surprises your "clean"-looking account might hold. She gives good advice about 1) how to find the issues and 2) how to respond to them.

Although I am happy to say that my account has never been suspended, I know that even seemingly small issues that have occurred in the past could come back to haunt me, and to the end of preventing that unhappy day from ever happening, I am working on carefully implementing the strategies Cynthia espouses in this book.

This is a very readable book. The advice is not only down-to-earth, but it's also written in a way that lets you know she understands the problems you might be having. NEVER a "holier-than-thou" word is to be seen in this book. It's written in a way that the reader can easily feel like she is talking to a good friend, not taking instructions from upon high. No doubt the fact that Cynthia is also a third-party seller plays into this understanding attitude a good bit.

I definitely recommend this book for anyone who has an Amazon seller account and wants to keep it. At the very least, it could save your account from suspension and the horrible difficulty of regaining your selling privileges, once a suspension occurs.

Read it and heed it. You will be glad you did.

5 of 5 people found the following review helpful.
Required reading for all Amazon sellers
By Don Dressel
I purchased my copy of the book directly from Cynthia Stine; therefore this is not a Verified Review. She does a great job of explaining the ins and outs of staying out of trouble and what do do if you get into trouble with your Amazon Seller's Account. Her insights into the inner works of Amazon are chilling to say the least.

See all 39 customer reviews...

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Rabu, 20 Oktober 2010

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  • Published on: 1600
  • Binding: Paperback

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Senin, 18 Oktober 2010

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This thematically-based textbook places statistics within the research process, illustrating how statistics are used to answer questions and test ideas. Students learn not only how to calculate statistics, but also how to interpret the results of statistical analyses in light of a study’s research hypothesis and to communicate their results and interpretations to a broader audience. Featuring accessible writing and well-integrated research examples, Fundamental Statistics for the Social and Behavioral Sciences by Howard T. Tokunaga is designed to help readers develop an appreciation of how statistics are applied to topics and questions of interest, gain an appreciation of issues related to the use of statistics, and enhance their understanding of the research process and the role of statistics within it.

  • Sales Rank: #505437 in Books
  • Published on: 2015-02-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.04" h x 1.15" w x 7.76" l, .0 pounds
  • Binding: Paperback
  • 816 pages

Review
"This textbook is very well written. It is very easy to read and is easy to follow the material presented. There are a lot of good practical examples that students can easily relate to. It seems that there are more exercise problems at the end of each chapter compared to other textbooks, which is a big plus." (Hideki Morooka, Fayetteville State University)

“I like that it [Fundamental Statistics for the Social and Behavioral Sciences] incorporates SPSS examples in each relevant chapter and gives a detailed description of how each formula is done, what the steps to each analysis is, and applying it to a real life problem...The book lays out the formulas step by step. Most students in my experience have a problem with formulas when you move beyond the simple calculation of the mean. I think that the formulas are well laid out with a step-by-step guide on how to calculate each with the appropriate explanation of each step and the final product of the equation.”  (Shelly A. McGrath, University of Alabama at Birmingham)

About the Author

Howard T. Tokunaga is a professor of psychology at San Jose State University, where he serves as coordinator of the MS Program in Industrial/Organizational (I/O) Psychology and teaches undergraduate and graduate courses in statistics, research methods, and I/O psychology. He received his bachelor’s degree in psychology at UC Santa Cruz and his PhD in psychology at UC Berkeley. In addition to his teaching, he has consulted with a number of public sector and private sector organizations on a wide variety of management and human resource issues. He is co-author (with G. Keppel) of Introduction to Design and Analysis: A Student’s Handbook.

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1 of 1 people found the following review helpful.
Great book! Very helpful.
By Ruben C. Rodriguez
Great book! Very helpful.

0 of 0 people found the following review helpful.
Missing charts
By MCtheman
There is an error in the z-score to percentage tables, leaving out 1 of the pages.

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Sabtu, 16 Oktober 2010

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  • Sales Rank: #2636638 in Books
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Burst Workouts: Simple Quick Routines to Get Lean and Fit, by Mike O'Donnell

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Burst Workouts: Simple Quick Routines to Get Lean and Fit, by Mike O'Donnell

If you are having trouble staying consistent with an exercise program, you are not alone. Many programs focus on long and tiring workouts that usually lead to an eventual "burnout", however there can be another way.

Personal trainer / coach Mike O'Donnell uses his extensive knowledge and experience with training clients to help create a simple effective way for you to workout on your own.

Mike likes to say that real success is in being consistent with the little things that work. Once you understand "why" you should workout in the first place, finding smarter ways to go about it becomes easier.

The method of using shorter intense exercise formats (or "Bursts" as they are called) is written in a well researched yet easy to understand manner. All you need is 10-15 minutes to get going and they can fit into anyone's busy lifestyle.

Inside you will find:
- Why only focusing on burning calories through cardio is outdated. (While some activity is good, most people are going about it all wrong)

- Explanation on how all that stored fat gets released. (You have to do this before you can burn it for energy)

- Creating quick full body workout Bursts to optimize the right hormonal responses. (Building lean muscle while also losing fat is the right way to "lose weight" and keep it off)

- Planning for bodyweight, resistance bands, and other forms of resistance.

- How to rotate in different Burst intervals for fat loss, strength and muscle size.

FAQs
"Is this good for beginners and/or those more experienced?"
Yes, as each movement and interval can be scaled for your own level of strength and ability. Once you learn how to adjust for intensity and resistance factors, you can continue forward with steady progress.

"Do I need a gym?"
No. In fact, these workouts are primarily aimed at those who want to do them at home, outside or on the go. Some equipment is useful for movements (and described in the book) but not all necessary.

"Is this ideal for both men and women?"
Yes. Unlike what many people think, women do get great results using the same intensity workouts as men. It's not about "bulking up" either, just creating a leaner body and greater muscle definition through the right kind of resistance training.

  • Sales Rank: #105164 in eBooks
  • Published on: 2012-08-21
  • Released on: 2012-08-21
  • Format: Kindle eBook

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6 of 6 people found the following review helpful.
Outstanding Book!
By Lito Angeles
Mr. O'Donnelll has succeeded in writing a very practical, effective, and efficient book on how to get lean and fit (and stay that way for the rest of your life) with very practical, effective, and efficient strategies and routines based on sound principles and concepts.

His rationale and methodology epitomize the true-to-life maxims of "knowledge is power" and "less is more." So, if you're a person with a busy lifestyle but one who is truly motivated and committed to making a long term change for the better, this book is for you. The "system" delineated within its pages is genuinely "real life" simple and practical. It's one that you can stick with for the long run.

Now, I could summarize the book and highlight all the key points but, out of respect for Mr O'Donnell, I'm not going to do that so as not to steal his thunder.

Lest you think I'm a friend of Mr O"Donnelll and full of hyperbole, I'm not on both counts. I don't know the man or arbitrarily praise something when it's not warranted. I'm just the kind of guy who likes to give credit when it's genuinely due. Anyway, I assure you that purchasing this book will be a worthwhile investment if you follow his plan and at $2.99, it's more than a bargain.

The one and only criticism I had of this book was with its lack of descriptive instructional photos within for the exercises espoused. However, I rescinded this thought when I discovered the appendix section provides a direct link to his website that has videos and other resources which clearly describe and demonstrate the exercises he advocates in his book.

Bottom line, the man and his methods make a whole lot of good sense. As a result, this book is definitely one of the best, most practical guides I've come across in this genre. Oh, this is coming from someone who has his Bachelor's degree in Kinesiology and is already in good condition but remains the perpetual student constantly checking out what others have to offer in order to continuously learn and refine.

5 of 5 people found the following review helpful.
review on Burst Workouts
By Amazon Customer
I am so grateful you wrote this & shared it with the world! I am 43 years old & on a life-long journey for fitness of body, mind & spirit. Mike clearly shares his knowledge with the layperson in mind, real people, real results, real simple. Anyone can incorporate this way of life & realize you don't have to workout all day long to balance out your life with fitness, & a little spiritual fitness, to boot. I love his simple lifestyle, as, for me, this carries into all areas of life, keep it simple, keep it enjoyable, fast, intense, done...what more could you want. Thank you so much, Mike, I love your blog, as well & the education of the IF lifestyle is the way I live & enjoy my journey. xo

5 of 6 people found the following review helpful.
Try it you will like it.
By William Lander
Mr. O'Donnell is a genuine fitness trainer who struggles with finding the answer to the question of "How is it we get fit?" those who muster up the courage to go to the gym and slog through the grinding routine of exercise machines, weights in every form, and diets that are complicated, even daunting in their requirements usually end up disappointed and after considerable work find themselves right back where they started.
Mr. O'Donnell encourages simple body weight exercises , done with intensity over 15 minutes. He encourages the reader to play, walk, move, transforming exercise into something that is a simple activity of your every day life.

the book is a good read, and I think if you take his ideas to heart you might actually wake up one day being the fit person you have wanted to be. No magic pill. No quick solution. Just some consistent work and common sense.

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  • Published on: 2003-03
  • Original language: English
  • Binding: Paperback
  • 160 pages

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Titan Shattered, by James Dixon

The highly anticipated sequel to best-selling Titan Sinking After enduring a turbulent year in 1995, Vince McMahon was looking to rebuild his sinking empire in 1996. He had high hopes for a new World Wrestling Federation flag bearer, Shawn Michaels - the man he was looking to as the leader of the Wwf's 'New Generation'. With Michaels supported by a strong cast of established characters, some old faces, and an influx of new blood, McMahon fully expected the Wwf to dominate rivals Wcw in the burgeoning Monday Night War. It did not work out that way. Titan Shattered tells the behind-the-scenes story of the Wwf's tribulations in 1996. It was a year where paranoia threatened to destroy the Wwf, where decades-old industry traditions were broken, and where Vince McMahon fully abandoned his wrestling principles in pursuit of the almighty dollar.

  • Sales Rank: #297272 in Books
  • Published on: 2015-07-14
  • Released on: 2015-07-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .67" w x 6.00" l, .87 pounds
  • Binding: Paperback
  • 266 pages

Most helpful customer reviews

4 of 5 people found the following review helpful.
A step backwards from Titan Sinking
By T. Jewell
I loved Titan Sinking but was disappointed with this follow-up. The first third of this book seemed like a reiteration of details that had already been written about in Sinking. Somewhere along the way we also get a history lesson in Japanese pro wrestling. It doesn't really belong anywhere in this account of 1996 WWF and it wasn't the least bit interesting.

While Sinking seemed to have a progressive flow to it, Shattered reads more like it's namesake: broken to pieces. It's still enjoyable to read but I felt like there was a lot of filler in between the important details around how the wrestling landscape changed forever in '96.

I expected this book to be at least twice as informative as Sinking had been due to how much had happened that year. Unfortunately, it seems watered down, as if Dixon has written about it so much already he has grown tired of it. Hopefully the next book in this series (no doubt there will be several more) will be back on point.

1 of 1 people found the following review helpful.
Excellent look at the WWF in 1996.
By Michael W. Rickard II
James Dixon has done it again and produced an engaging and informative look at a key period in wrestling history. Just as he did with his book Titan Sinking: The Decline of the WWF in 1995 where he explored what was arguably the World Wrestling Federation’s (WWF) most woeful year, he examines 1996 in his new book Titan Shattered: Wrestling with Confidence and Paranoia. As the title suggests, it focuses on the WWF but it also looks at its archrival World Championship Wrestling (WCW) as well as Paul Heyman’s upstart promotion, Extreme Championship Wrestling (ECW).
1996 was one of the most pivotal years in professional wrestling. As I noted in my book Wrestling’s Greatest Moments, 1995 marked the beginning of the Monday Night War. While opening shots were fired when WCW launched its own Monday night wrestling program to compete directly against the WWF’s Monday Night RAW, it was in 1996 that WCW began a seemingly unstoppable blitz against the WWF. The acquisition of key WWF players Scott “Razor Ramon” Hall and Kevin “Diesel” Nash was bad enough for the WWF but when Eric Bischoff teamed them with Hulk Hogan to form the New World Order (nWo), things got even worse.
The book does a great job of documenting Vince McMahon’s stumbles and fumbles at taking the lead in the Monday Night War. Failures included the loss of key players such as Scott Hall and Kevin Nash, an inability to market new talent, as well as a surprising case of sticker shock after signing Bret Hart to a high priced contract to keep him from going to WCW that eventually led to him leaving.
Despite some stumbles, 1996 offered glimmers of hope. Vince McMahon hired several WCW castoffs two of which would end up being two of the promotion’s greatest stars. Others proved helpful in unexpected ways, proving the adage that sometimes it’s better to be lucky than good. One star would have to fight hard with McMahon to emerge as a top star while another would have to give up his reservations about McMahon’s direction for him.
Steve Austin came into the WWF with the albatross gimmick of “The Ringmaster”. Austin had worked in WCW as “Stunning” Steve Austin, winning over fans as one half of the heel tag team “The Hollywood Blonds” (the other half being Brian Pillman). Like several rising WCW stars, Austin fell out of favor when Hulk Hogan arrived in WCW and he was summarily dismissed after an injury sidelined him and Eric Bischoff decided he wasn’t worth keeping around. A brief stint in ECW won Austin over with Internet fans as he mercilessly mocked WCW in a series of unforgettable promos. Upon arriving in WWF, Austin was teamed with “The Million Dollar Man” Ted DiBiase with DiBiase managing him and awarding his “Million Dollar Belt” to Austin. With DiBiase serving as Austin’s mouthpiece, Austin had no time to show off his mic skills. Then in a stroke of luck, DiBiase decided to join WCW, leaving Austin without a manager. Austin seized his opportunity and adopted his now legendary “Stone Cold” persona. Another stroke of luck saw that year’s planned “King of the Ring” winner Hunter Hearst Helmsley booted out of the top spot after the infamous “Curtain Call” in Madison Square Garden (an incident which Dixon covers thoroughly in the book). Austin got the spot and began an amazing run to the top.
Another WCW star that found great success in the WWF was Mick Foley. Mick Foley had defied a non-traditional look and established a reputation as Cactus Jack, an insane bump taker and tough brawler in WCW who was willing to put his body on the line every night in order to get over with the fans. Given the WWF’s penchant for repackaging established wrestlers into their own creations (sometimes with disastrous results such as when Terry Taylor became the Red Rooster), Foley was skeptical. Granted, not all transformations were disastrous (Case in point, the Undertaker). Others took time for the wrestler to find his way (such as former WCW World champion Ron Simmons who was initially packaged as the gladiator Farooq Asad but eventually got over as a member of the Acolyte Protection Agency). Foley reluctantly took McMahon’s direction (tweaking the Mankind character including coming up with his name) and thanks in part to a great introductory program with the Undertaker, he went over.
Two other acquisitions would eventually lead to a turnaround for the WWF but at the time, no one could have possibly imagined how they would play out. When the WWF signed Marc Mero (aka Johnny B. Badd in WCW) they got the unexpected bonus of his incredibly attractive wife Rena. McMahon had hired Mero after seeing him play a Little Richard style character in WCW. Unfortunately WCW owned the rights to the “Johnny B. Badd” character thus McMahon went with a boxing gimmick for Mero. The plus side was that when he saw how incredibly sexy Mero’s wife was, he saw a chance to duplicate the success of the WWF’s resident sex symbol, Sunny and renamed Rena Sable.
Another unexpected success was the long and winding road that saw wrestler Brian Pillman make his way into the WWF. The story of “Loose Cannon” Brian Pillman is told all the way from his incredible bamboozling of Eric Bischoff into releasing him from his contract to his surprise signing with the WWF, the infamous gun incident on RAW, as well as the racially charged comments that almost led to a showdown with ECW’s New Jack. Pillman’s story is one that proves the saying “truth is stranger than fiction” and Dixon does an expert job describing it.
The WWF also saw the arrival of a talented wrestler with a great pedigree and tremendous potential. However the way the WWF pushed him nearly destroyed his career. Rocky Maivia, a third generation wrestler was seen as a great addition to the WWF. The WWF got behind him and gave him a monster push. Unfortunately it backfired (much like the WWE’s recent monster push of Roman Reigns) and the fans soon turned on him, astonishing the WWF. Maivia would eventually win over fans as “The Rock” but in 1996, this seemed inconceivable.
Dixon does a good job of pointing out how Vince McMahon cried foul over business practices that he had employed a decade earlier to destroy many territories. When WCW began signing his top stars from under his nose, McMahon was furious; despite the fact that he’d done the same thing to competitors a decade earlier. Vince’s desperation led to some questionable lawsuits against WCW (Interesting enough though, one of the lawsuits enabled Vince McMahon to purchase WCW at a fire sale price when the company went under). Dixon also shows how McMahon eventually created the wrestling monopoly that he predicted WCW owner Ted Turner was committed to establishing.
One of the things that I particularly enjoyed about this book was how Dixon examined what was going on at the time for undercard workers such as Bob Holly. The picture painted in Titan Shattered is that the WWF was not a fun place to work at. One misstep could lead to an aspiring wrestler being shown the door as seen in an anecdote where a new worker remarked to the Undertaker about his dead man gimmick.
As Dixon argues in his book, Vince McMahon was willing to do just about anything to boost business. He signed the notoriously flaky Ultimate Warrior to a deal, an expensive arrangement that he would regret when the Warrior bailed on the WWF after a short began making trouble backstage. McMahon tried to get Randy Savage and Hulk Hogan to return to the WWF when their contracts with WCW were close to expiring. Not surprisingly, neither man returned and opted to resign with WCW. Dixon suggests that McMahon may have balked at re-signing Savage when he learned of the alleged affair between “The Macho Man” and Stephanie McMahon. While I am still skeptical about Dixon’s claim that Randy Savage had a scandalous dalliance with a young Stephanie McMahon, I at least give him props for establishing the basis for the allegation (Dixon details this in his previous book Titan Sinking).
None of these desperation moves could compare to when McMahon announced the return of Razor Ramon and Diesel to the WWF. The announcement had everyone in the industry talking. It even led to Eric Bischoff having WCW attorneys review Hall and Nash’s contracts, discovering that there was a possible loophole in which they could return to the WWF. Bischoff’s mistake led to Hall and Nash signing a contract with a hefty signing bonus. When the time came to deliver, the WWF failed miserably. While the WWF did indeed own the rights to the name and likenesses of Razor Ramon and Diesel (which was the basis for the WWF suing WCW when Hall and Nash appeared in characters similar to their WWF incarnations), they did not have Hall and Nash to play them. Not since the producers of The Dukes of Hazzard brought in new Duke Boys (who were billed as cousins to Bo and Luke) was there such a TV stumble. No one was buying the new versions of Razor and Diesel, despite the WWF’s continued push. Not even a heel turn by announcer Jim Ross could help get the two men over.
Titan Shattered does a great job of exploring stories that you may have heard about but never got the details on. One particular interesting one is the look at Vader’s troubled time in WCW after the arrival of Hulk Hogan. Vader was a monster heel in WCW but his stiff style led to management scaling back a program with Hulk Hogan. A proposed pin fall win over Hulk Hogan for the WCW strap on Monday Night Nitro was vetoed by the Hulkster. Things didn’t help when Vader’s bad boy image was damaged due to a backstage altercation with “Mr. Wonderful” Paul Orndorff. Dixon recounts how Orndorff nearly beat Vader to death (and likely would have except for prior injury limiting Orndorff’s strength in one arm). Vader’s subsequent tenure in WWF was even worse as a communication error led to him being forced to return too soon after a surgery, limiting him in the ring. Backstage politics only hurt him further and a WWF title win over Shawn Michaels was nixed after he fell out of favor with the powers that be.
In the end, Dixon’s thesis is that Vince McMahon sacrificed his integrity to survive the Monday Night War. He signed Bret Hart to an expensive contract then regretted it, harming his relationship with Hart. He began changing the tone of the WWF from a kid friendly program to one geared more towards adults with a lot of T&A and edginess. Frankly, McMahon has always done whatever he thought would put money in his coffers so while I agree with Dixon that Vince drastically changed the WWF style at the time, I don’t think that the WWF’s transformation was anything to be surprised by. McMahon has shown that he will do whatever he feels is necessary to survive (case in point, his toning down the “Attitude Era” style into a more family-friendly style) and the “Attitude Era” was a case of doing whatever was necessary to win.
Using the same well documented research that he employed in Titan Sinking, Dixon relies on interviews, books, and other sources (one particular source he relies a lot on is The Wrestling Observer). While one could argue that you could just watch the interviews or read the articles, this book provides a great summary of this crucial year in wrestling.
While things seemed desperate in 1996, the year was a turning point for the WWF. The emergence of “Stone Cold” Steve Austin and Mick Foley coupled with the focus on sexy characters such as Sable would lead to the “Attitude Era”, when no holds were barred either in the ring or with Standards and Practices (despite USA’s protests for the WWF to tone down their contract, rising ratings would overrule any moral platitudes).
Titan Shattered is an excellent book if you want a good survey of the WWF in 1996. If you like backstage stories, this is the book for you. My only complaint is with the book’s price. The paperback version is $21.43 on Amazon for a 266 page book. By comparison, Daniel Bryan’s 319 page book Yes! Runs for $17.76 for the hardcover. If you own a Kindle Fire, I highly recommend you get the Kindle edition as it’s only $4.99 (free if you have Kindle Unlimited). James Dixon’s work is a breath of fresh air for an industry that gets lackluster coverage for the most part and I look forward to a sequel covering 1997.

1 of 1 people found the following review helpful.
Another Great Look Back
By Kindle Customer
I am such a fan of this series. This book seems a tad less-focused than the '95 version, but 1996 as a year for pro wrestling was all over the place anyway. I am particularly interested in the time period, as May '96 was when I got back into wrestling. If you've made it this far you know what you're getting. A great read awaits.

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