Sabtu, 31 Desember 2011

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  • Binding: Mass Market Paperback

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Kamis, 29 Desember 2011

[N982.Ebook] Free PDF An Ethical Life, by Richard Kyte

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Ethics isn't just a set of principles to study, but a skill to practice. By introducing a logical 4-Way Method, An Ethical Life demonstrates how everyone has the capability to work out complex and real ethical dilemmas.

  • Sales Rank: #189323 in Books
  • Published on: 2012-07-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 5.25" w x .50" l,
  • Binding: Paperback
  • 254 pages

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1 of 1 people found the following review helpful.
Balanced
By Christina
I am Kyte's student, but we all call him Rick. Just like being in his classroom, the book engages you in this ethical conflict between choices or situations in the world that are happening or that we encounter. It has provoked me to look at things in my life differently and I am now more aware of the ethical environment. The struggle is really with the self. Rick focuses on "truths, consequences, character, and fairness." Taking those elements and honestly applying them to examples in our environment help see things in a new light. I enjoyed the book and recommend it. It helps understand the world, strange as the world is...

2 of 3 people found the following review helpful.
An excellent book with practical applications to everyday life
By Michael Dishnow
I have followed this author's columns in the LaCrosse Tribune for years. I find his writings thought provoking and practical. I am currently reading this book and will send it to my colleagues in Taiwan for their review when finished. Richard has produced an excellent book that has application to the daily life of individuals. It is easy to undestand and will prove to be an asset in the classroom and in the individual life of anyone reading these pages, student or senior citizen. I feel there is a great need in our nation, and around the globe, for education in the practical application of ethics in our daily dealings with others. I find this book fits the bill to a "T".An Ethical Life

0 of 0 people found the following review helpful.
Five Stars
By Jennifer
Book for classes, fast shipping, exactly as described.

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Senin, 19 Desember 2011

[V463.Ebook] PDF Ebook Seoul Selection Guides Set: Seoul & Korea, by Robert Koehler

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SEOUL

Korea s capital for the last 600 years, Seoul is an energetic, pulsating city where the ancient and modern coexist in dramatic contrast. With its grand royal palaces, quaint old alleyways, ancient temples, colorful markets, neon shopping districts and verdant mountains, you ll never run out of things to see and do. This guide will get you started. Comprehensive and detailed neighborhood-by-neighborhood descriptions of one of Asia s most dynamic cities Beautiful photos bring alive Seoul s scenic charms Helpful tips ensure you make the most of your visit Detailed maps and transportation information help you get where you want to go Culture and history notes provide background information and stories to enrich your traveling experience Information on day trips to interesting locales outside of Seoul, including the DMZ and Korea s royal tombs.

Korea

With 5,000 years of history and culture packed into one very tight package, Korea is a fascinating travel destination that both compares and contrasts favorably with its larger neighbors. From the pulsating streets of Seoul to the peaceful temples and gardens of the Korean countryside, Korea is a study in contrasts one foot in the future, the other firmly rooted in one of the world's richest cultural heritages. Comprehensive and detailed descriptions of one of Asia s most fascinating countries Beautiful photos bring alive Korea s scenic charms Helpful tips ensure you make the most of your visit Detailed maps and transportation information help you get where you want to go History and culture notes provide background information and stories to enrich your traveling experience Information on "Off the Beaten Track" destinations for the adventurous traveler

  • Sales Rank: #2796961 in Books
  • Published on: 2013-03-19
  • Binding: Paperback
  • 1224 pages

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0 of 0 people found the following review helpful.
... these while studying abroad in South Korea and they're wonderfully informative about locations and transportation
By Chrissandra S. Hamilton
I've been using these while studying abroad in South Korea and they're wonderfully informative about locations and transportation. They especially came in handy during my first two months here when I didn't have a phone and needed an actual portable map of the Seoul Metro system in English.

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Jumat, 16 Desember 2011

[T335.Ebook] Free PDF Narration in the Fiction Film, by David Bordwell

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First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

  • Published on: 2015-10-06
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, 1.91 pounds
  • Binding: Hardcover
  • 384 pages

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Traders in the Ancient Mediterranean presents a framework on which to hang ancient Mediterranean buying, selling, and transporting of goods. In five focused chapters, each written by a field expert, Traders in the Ancient Mediterranean offers a diachronic analysis of the ancient Mediterranean trader from the Late Bronze Age (1500-1100 BCE) through the Roman Imperial period (27 BCE-400 CE). The book focuses on local traditions, embedded historical context and socio-political goals of traders as individual actors, to provide an analysis of the impact of trade on ancient Mediterranean life beyond the traditional boundaries of the economy. As a result, two main types of behavior are analyzed, inter-regional and regional. The political and social developments of the Late Bronze Age and the Hellenistic and Roman periods, characterized by the rise of large multi-regional empires such as Assyria, Babylon, New Kingdom Egypt, Seleucid Syria and Ptolemaic Egypt, facilitated increased volume and demand for long-distance, extra-mural trade. Alternatively, the regionalism of Early Iron Age communities such as the Greek, Etruscan and Phoenician city-states tended to encourage focused exchange onto smaller, local networks to such as degree that larger structures, and longer distance trade were slow to form and thrive. A conclusion that all regions share, however is that ancient Mediterranean traders maintained a general disregard for the “laws” of supply and demand. Their behavior was dominated by intense official interference (and even competition) by revenue-hungry political entities. Consequently, for the ancient trader and the consumers he (or occasionally she) serviced, the prices of movable goods were always volatile, high risk was always a factor, and the integration of markets into an ordered economy superficial and tentative.

  • Sales Rank: #2523014 in Books
  • Published on: 2015-12-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .56" w x 6.00" l, .74 pounds
  • Binding: Paperback
  • 246 pages

About the Author
Timothy Howe teaches at St. Olaf College in Northfield, Minnesota. He is Associate Field Director of the Antiochia ad Cragum Archaeological Project (ACARP) in Southern Turkey, has excavated and supervised field programs in Cyprus at the Mycenaean Bronze Age site of Kalavassos Aghios Demetrios and Neolithic site of Tenta, and has excavated in Greece at ancient Sparta, Corinth, and the Athenian Agora. He has written over 20 articles and book chapters as well as four books on the archaeology of Mediterranean agriculture and trade, Alexander the Great, ancient Mediterranean warfare, and Greek and Latin historiography. He also serves as Senior Editor for the ancient studies journal The Ancient History Bulletin.

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Rabu, 14 Desember 2011

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Disruption Revolution: Innovation, Entrepreneurship, and the New Rules of Leadership, by David Passiak

This is the most comprehensive and in-depth collection of perspectives on disruption. Featuring thematic interviews with over 20+ innovators including Seth Godin, Brian Solis, Chris Anderson, Jeremiah Owyang, Robert Scoble, Sarah Lacy, James Altucher, Alex Osterwalder, Scott Anthony, Erik Qualman, and Steve Rubel. Click "Read More" for outline and full list of contributors.


Disruption Revolution starts with big trends in innovation such as 3D printing, wearable technology, the evolution of social media and the new collaborative economy, and then goes into the best practices and strategies for entrepreneurship and leadership, how to scale and sell innovation, marketing and communications. This case study approach makes it ideal for all audiences, from students to seasoned leaders:

PART I—WHY DISRUPTION IS THE NEW NORM

  • The Future of Business - Brian Solis, Author, Futurist, Digital Strategist
  • The Next Industrial Revolution - Chris Anderson, Author, CEO of 3D Robotics
  • Entrepreneurship around the World - Sarah Lacy, Founder and Editor-in-Chief, PandoDaily
  • The Age of Context - Robert Scoble, Startup Liason Officer, Rackspace
  • The Collaborative Economy - Jeremiah Owyang, Chief Catalyst, Crowd Companies
PART II—ENTREPRENEURSHIP AND LEADERSHIP
  • Survival Is Not Enough - Seth Godin, Best-Selling Author
  • Digital Leadership - Erik Qualman, Socialnomics and Digital Leader
  • The Founder’s Dilemmas - Noam Wasserman, Harvard Business School
  • Choose Yourself - James Altucher, Author, Serial Entrepreneur
  • The Monster in Your Head - Jerry Colonna, Former VC, Coach to CEOs
PART III—INNOVATION AND THE ENTERPRISE
  • Scaling Innovation - Shail Khiyara, CMO/Chief Customer Officer, Spigit
  • Building a Growth Factory - Scott Anthony, Managing Partner, Innosight
  • Business Model Generation - Alex Osterwalder, Author, Founder Strategyzer
  • Customer-Centric Solutions - Paul Wittenberg, Social Media Strategy, PWSMC
  • The ROI of Acknowledgment - Dr. Natalie Petouhoff, UCLA Anderson
PART IV—MARKETING AND COMMUNICATIONS
  • The Content Imperative - Steve Rubel, Chief Content Officer, Edelman PR
  • Being Awesome - Faris Yakob, GeniusSteals, ex-Chief Innovation Officer, MDC
  • Wave Branding - Terry Young, CEO and Founder, sparks & honey
  • C3 Metrics and Attribution - Mark Hughes, CEO and Co-Founder, C3 Metrics
  • Using Tech to Sound Human - Frank Speiser, Co-Founder, SocialFlow
POSTSCRIPT—STRATEGIES FOR DAILY LIFE
  • Social Media for Job Seekers - Joshua Waldman, Career Enlightenment
  • Building Your Personal Brand, Srinivas Rao, Host and Co-Founder, BlogcastFM
  • Technology and Mindfulness - Vincent Horn, Chief Geek of Buddhist Geeks
Disruption Revolution refers to how innovators and entrepreneurs have all rallied around the term disruption, embracing change and capitalizing on opportunities in the wake of the 2008-9 economic crash to pioneer a revolution of innovation across industries. We are at a crossroad in human history. The days of making a good living being told what to do are over, but there is no better time than now to do something innovative and remarkable. This is your survival guide and handbook for a new era when disruption is the norm.

  • Sales Rank: #2328296 in Books
  • Published on: 2013-12-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 6.00" l, .92 pounds
  • Binding: Paperback
  • 310 pages

About the Author
David Passiak is a former religion scholar turned technology entrepreneur with 20 years of research and leadership experience focused on disruptive innovation. He is Founder of Social Meditate, and author of Red Bull to Buddha: Innovation and the Search for Wisdom, and also Disruption Revolution: Innovation, Entrepreneurship, and the New Rules of Leadership.

Most helpful customer reviews

3 of 3 people found the following review helpful.
If you want a business book that is going to keep you up at night, this is the book...
By DrNatalie
David has gathered some of the top minds in business and brought them together in a storytelling fashion that provides the reader not only with an entertaining way to understand what the "Disruption" in business is all about, but also practical information on how to go about making the right changes you need to make to your business. Here's the thing though -- If you think everything is status quo and nothing needs to change, then don't bother reading the book. But if you are trying to make sense of what the digital and social "revolution" means to your business, then it's a must read. (And yes, I wrote a chapter in the book.)

And you could say I was touting my own horn. But in actuality, what I am applauding is the idea that the "wisdom of the crowd" is far more powerful than any one person -- and the assembly of wise minds on a topic is the key to this book's success. David has orchestrated the wisdom of the many and weaved it together into a compelling and highly relevant book.

Part of what I see in my practice is what is that senior executives are not clear on how the digital and social revolution is affecting their business. As a result, they are delegating these activities to downward into the organization. And that's where the trouble begins. At the middle level management rank, they do get that there's things that need to be changed. But that level is used to keeping things status quo. They are not accustomed to telling senior management that things need to change and in a big way. So what many of them are doing is trying to make the changes, but without the right budget, resources, technology or staff. In fact, many of them are so busy trying to keep up that they are delegating what needs to be done even further down into the organization.

And sometimes too far down. I've seen the delegation go so deep into the organization that large brands are trusting a 23 year old to handle the social and digital strategy. The thinking is that because they know how to use Facebook in their personal life, they must know how to use it for increasing revenue and decreasing costs for the corporation. Some may - but most 23 year olds don't have the wisdom or experience of someone in the 40's and 50's. (And if you are 23, please don't get mad at me. I'm not saying you are not amazing or not smart. All I'm saying is that companies, large ones at least, generally don't put a 23 year old in charge of global transformation projects. That's because without the years of actually going through several of these, no one could possibly have the knowledge or experience or wisdom to do it justice. That comes with time and thus years of experience. I know this because I once was 23 and now I'm much older and I do see the difference between when I knew then and what I know now.)

So that's why this book is so important. It's mission critical that very senior executives understand the global transformation that is happening, where their company stands in the middle of all of this and determine if they have the right strategy, people, tactics, plans, resources, tools, technology... and if they are ready to utilize all of that and beat the competition, reduce costs and increase revenue. If you are reading this and you are not sure how to do that... then get the book. You'll be well on your way to understanding what's really happening and what the future holds. You need to make sure your ready. Stop delegating and start doing.
@DrNatalie [...]

2 of 2 people found the following review helpful.
Prepare to be taken into the future
By TTT (T3)
Rather than trying to be the expert, this compilation of perspectives from authentic and contemporary experts really brings home the broad spectrum of what the word (and world of) innovation can really bring to the party. I would challenge anyone to read even a single chapter without a new and fully viable concept coming to directly to mind as a result. Highly recommended for teams engaged in revolutionary and disruptive product and process development. Hoping and already looking forward to follow-up edition (if that's in the cards - fingers crossed). Read it and pass it on - worth every penny and minute spent reading.

1 of 1 people found the following review helpful.
Perfect book for the change agents of the world!
By Courtney
David does a fantastic job in the introduction to explain what he means by disruption revolution. He uses data and his well informed personal observations of the world to make a strong case for disruption. I also found his message to be very empowering to those that are already advocates of the disruption revolution. Even the dedication page is essentially a shout out to all those that have the courage to be remarkable. The all-star line up of interviewees gives the reader a wide variety of perspectives on innovation and disruption. Probably the best part about the book is that it represents creativity and disruption based on it's format. Most business books are a combination of stories, tips, advice and facts. This book is one thought provoking interview after the next. There were a few innovators that I follow pretty closely that were interviewed for the book, and I read stories that I never heard before in any of their books or keynotes. David did a phenomenal job identifying the right people and asking the right questions to give the reader an unfiltered look into the lives of some of the worlds brightest minds.
I am currently teaching an online course on innovation in education and am using it as a recommended reading for the course. I think educators can learn a great deal about disruption from this book. Even thought it was not designed for an educator audience, the lessons are applicable across industries.

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  • Sales Rank: #1238613 in eBooks
  • Published on: 2012-03-02
  • Released on: 2012-03-02
  • Format: Kindle eBook

About the Author
Hi! I'm Rory Hitch. I've enjoyed reading erotic fiction for many years and always found the concept of being turned on by words on a page intriguing. When I decided to help a sleepless night pass by writing a short story, it somehow evolved into a very rude tale of an office full of beautiful people enjoying a variety of sexual encounters with each other! (This has since evolved into 'Sex In The Office' available to purchase now). When I read what I had written some time later, I was surprised to find it quite a turn on, and so I decided to try publishing it. Having started writing, I found it really enjoyable and I couldn't resist the challenge of creating some more stories. I've put a lot of love, care and time into my stories - hopefully it shows! The excitement of seeing people purchase my stories never grows old and when they return to buy more or even contact me to say they've enjoyed reading them, it's a great feeling. I'm sincerely grateful to all my readers - thank you for your custom, and I hope you continue to enjoy the stories as much as I enjoy creating them! With love, Rory X

Most helpful customer reviews

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Promoting Physical Activity and Health in the Classroom, by Robert P. Pangrazi, Aaron Beighle, Deb Pangrazi

Promoting Physical Activity and Health in the Classroom  responds to the growing trend in K-6 education, where classroom teachers with no specific Physical Education training must increasingly implement activities in nontraditional settings—often with limited space, equipment, time, and planning. The book is colorful, engaging, compact, and user-friendly. Its practical organization, combined with detachable, sortable index-size cards comprising more than 260 separate activities, enables teachers to implement them immediately and provides a unique resource not previously available to instructors. Improving the Health of America’s Children, Understanding Children’s Needs and Readiness for Physical Activity, Teaching Physical Activities Safely and Effectively, Improving the Effectiveness of Instruction and Feedback, Management and Discipline in an Activity Setting, Teaching Children with Special Needs, Integrating Physical Activity and Academics, Increasing Student’s Activity Levels, Helping Students Develop Physical Fitness, Improving Students' Nutrition, Teaching Sun Safety, Promoting Children's Health Beyond the School Day. Intended for those interested in learning about how to promote physical activity and health in the classroom.

  • Sales Rank: #771705 in Books
  • Published on: 2008-09-15
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x 1.30" w x 8.00" l, 3.55 pounds
  • Binding: Paperback
  • 600 pages

From the Back Cover

Promoting Physical Activity and Health in the Classroom responds to the growing trend in K-6 education, where classroom teachers with no specific Physical Education training must increasingly implement activities in nontraditional settings—often with limited space, equipment, time, and planning. The book is colorful, engaging, compact, and user-friendly. Its practical organization, combined with detachable, sortable index-size cards comprising more than 260 separate activities, enables teachers to implement them immediately and provides a unique resource not previously available to instructors.Improving the Health of America's Children, Understanding Children's Needs and Readiness for Physical Activity, Teaching Physical Activities Safely and Effectively, Improving the Effectiveness of Instruction and Feedback, Management and Discipline in an Activity Setting, Teaching Children with Special Needs, Integrating Physical Activity and Academics, Increasing Student's Activity Levels, Helping Students Develop Physical Fitness, Improving Students' Nutrition, Teaching Sun Safety, Promoting Children's Health Beyond the School Day.Intended for those interested in learning about how to promote physical activity and health in the classroom.

About the Author
Robert Pangrazi, Ph.D., taught for 31 years at Arizona State University, Tempe, in the Department of Exercise Science and Physical Education, and is now Professor Emeritus. An AAHPERD Honor Fellow and a Fellow in the Academy of Kinesiology and Physical Education, he was honored by the National Association for Sport and Physical Education (NASPE) with the Margie Hanson Distinguished Service Award. He is a best-selling author of numerous books and texts over the years, including multiple editions of Dynamic Physical Education for Elementary School Children, and Dynamic Physical Education for Secondary School Children, with Paul W. Darst (Benjamin Cummings). He co-edited Toward a Better Understanding of Physical Fitness and Activity: Selected Topics, for the President's Council on Physical Fitness and Sports, with Chuck Corbin (a McGraw-Hill fitness and wellness author). In addition to numerous other books and texts, he has written many journal articles and scholarly papers for publication.  He is the lead author of our new first edition text, Promoting Physical Activity and Health in the Classroom, addressing the growing classroom teacher market.

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Como mandar bien: Consejos para ser un buen jefe (Spanish Edition), by Manuel Alcazar Garcia, Manolo Alcazar Garcia

Escrito por el autor de Gobierno de Personas en la Empresa, con más de 26,000 ejemplares en castellano e inglés (Managing People).
Este libro presenta el abc de la dirección de personas. Recoge errores frecuentes y cómo evitarlo, y lecciones aprendidas por el autor en miles de horas de discusión con directivos de gran número de organizaciones.

“El libro contiene muchas ideas profundas, originales y estimulantes. Y es muy fácil de leer: posee una tónica simple y personal; estilo académico y lógico. No es un libro que se abandone con facilidad. Es un libro al que se debe volver. Ayudará al directivo a realizar de manera involuntaria un auto diagnóstico de su estilo de dirección, y puede plantearse metas y planes de corto plazo para reforzar y hacerlo más efectivo”
Miguel Bazán
Profesor de Política de Empresa
PAD, Escuela de Dirección de la Universidad de Piura

CONTENIDO

I: CONSEJOS PARA MANDAR BIEN

El jefe ha de asegurar
•Que puedan
•Que sepan
•Que quieran
Pasos al obedecer
Cómo mandar bien
¿Cómo actuar cuando no hacen lo que se les ha mandado?
Cómo usar bien el poder
Un concepto clave: acciones libres y acciones no libres
•No somos responsables de las acciones no libres, y sí de las acciones libres
•¿Deja uno de ser libre cuando es forzado con violencia?
•“Órdenes son órdenes” ... “yo solo cumplía ordenes”
•¿Deja uno de ser libre cuando actúa influido por amenazas?
•¿Actúa uno con menos libertad cuando ignora lo que está haciendo?
•Las acciones libres dejan huella: el hábito
•¿Qué hacer cuando me mandan cosas malas?; ¿cuándo mi jefe es “mala persona”?
•La guerra, fría o caliente
Una de dos: o se aprende todo esto o mejor dedicarse a otra cosa
Y ¿cómo actuar ante subordinados indeseables, peligrosos?
Cómo motivar
Ayudar a mejorar
La tolerancia
El genuino liderazgo: ni tiranía ni demagogia
El gerente general y los mandos medios
Staff y la línea de mando
Asegurar el trato personal a todos en la organización

II: PROBLEMAS, DIRECCIÓN Y POLÍTICAS DE LA ORGANIZACIÓN

Fines subjetivos y objetivos en la acción
•Peticiones, propósitos e intenciones
•La operacionalidad de las peticiones
•Errores al mandar: la formulación y definición del propósito
•Los fines subjetivos y la felicidad del decisor
Aprender a mandar
•La primera condición de una buena formulación de propósitos
•Saber pedir y saber a quién pedir
El mando y las políticas de la organización

III: 9 PUNTOS QUE EL DIRECTIVO DEBE TENER EN CUENTA

  • Sales Rank: #565091 in eBooks
  • Published on: 2015-06-10
  • Released on: 2015-06-10
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Como mandar bien: un libro de Gobierno de Personas
By Roberto Zoia Nesta
Manuel Alcázar García es profesor del Área de Gobierno de Personas del PAD --la Escuela de Dirección de la Universidad de Piura. Licenciado en Filosofía y Letras, Máster en Economía y Dirección de Empresas, PhD en Gobierno y Cultura de las Organizaciones.

El libro no está elaborado a modo de how-to o guía práctica, si no que profundiza en los principios antropológicos del mando. Este libro lo apreciarán especialmente quienes estén familiarizados con otros libros del autor o hayan asistido a sus clases. Para los que no, el texto puede ser más denso de lo que uno está acostumbrado a leer en libros de management. Como es de esperar, Alcázar refiere con frecuencia textos y conceptos de Juan Antonio Pérez-López.

El libro está dividido en tres partes: (I) Consejos para mandar bien, (II) Problemas, dirección y políticas de la organización, y (III) Nueve puntos que el directivo debe tener en cuenta

[La finalidad del mando]

El primera parte, *Consejos para mandar bien*, es un resumen de los conceptos básicos de Gobierno de Persona siguiendo las enseñanzas de Juan Antonio Pérez-López. El autor explica de modo práctico la finalidad del mando, que es servir a los que han de sacar adelante la organización:

"Es la primera finalidad del mando: servir a las personas que han de sacar adelante la organización: las operaciones, el servicio a los clientes, usuarios (...) Un buen jefe debe, en primer lugar, entender esto, que es el sentido y el fin de su trabajo. (...) La organización camina mejor cuando la gente que la saca adelante decide y actúa mejor, dentro de lo que el entorno permita."

Por tanto, las razones por las que existen jefes, explica el autor, son repartir tareas y coordinar; asegurarse de que los subordinados tengan los medios necesarios para hacer su trabajo; sepan hacerlo --sepan qué hacer y cómo hacerlo--; y estén motivados, es decir, que quieran hacerlo.

El que obedece, por su parte, debe saber escuchar lo que se le pide y si no entiende, preguntar. Si no, ¿cómo va a cumplir lo que se le pide? Luego debe preguntarse: ¿puedo hacerlo? ¿sé hacerlo? Y, finalmente y más importante, ¿estoy de acuerdo? ¿quiero hacerlo? Los subordinados en una organización, explica el autor, tienen la obligación de hacer lo que se les pide aunque no esté de acuerdo, salvo que se les pida algo inmoral o ilegal.

La comunicación debe ser clara, y despersonalizada. Con despersonalizada se refiere el autor a que el que manda debe evitar usar frases como "porque lo digo yo", "porque a mí me gusta", "porque yo prefiero", "porque yo necesito", o peor, "porque aquí mando yo", que confunden respecto a los motivos para realizar la acción.

A la vez, hay que asumir las propias responsabilidades y no esconderse detrás del organigrama cuando hay que comunicar decisiones difíciles. Por eso, es preferible decir, por ejemplo, "he decidido" --o hemos decidido, si es el caso-- a decir "la empresa ha decidido".

[ Motivos y motivación]

Una dificultad que pueden encontrar algunos menos familiarizados con los escritos de Juan Antonio Pérez-López es el uso que hace Alcázar de los tipos de motivos, en especial la *motivación racional por motivos trascendentes*. Más adelante en el libro, al hablar de liderazgo, Alcázar da un buen resumen de la teoría de la motivación, pero parece oportuno revisarlo ahora para estar familiarizado con la terminología del libro.

El esquema es el siguiente: Las personas tienen necesidades de diversos tipos. Las empresas buscan resolver estos distintos tipos de necesidades que, a su vez, se corresponden con determinados tipos de motivos de la acción humana.

Los motivos son las razones *objetivas* --es decir, independientemente de la persona concreta-- que tiene cualquier persona para actuar de modo determinado en una situación. La motivación son las razones *subjetivas* que tienen una persona concreta para actuar de un modo determinado en esa misma situación.

En palabras del autor:

"En primer lugar, las necesidades humanas. (...) se puede decir, de manera rápida, que son tres: necesidades psicocorpóreas, cognoscitivas y afectivas. Las psicobiológicas están claras, y se solucionan con el tipo de cosas que el dinero puede comprar, y la salud proporcionar. Las cognoscitivas (el afán de saber). (...) Las afectivas: ser útil y sentirse querido; son las que dan sentido a la vida. Las dos primeras son necesarias para la supervivencia; las afectivas son las que hacen que merezca la vida sobrevivir. (...)"

"La empresa está para resolver esas necesidades. (...) ellas son, a su vez, los motivos de la acción humana. Los famosos motivos *extrínsecos*, *intrínsecos* y *trascendentes*, de que hablaba Pérez-López. Los tres son buscados por todas las personas, también en la empresa y en las organizaciones políticas.

Y desde el punto de vista de la empresa u organización:

"Las dimensiones de la empresa también son tres: *eficacia*, es decir, beneficio, rentabilidad, que es la capacidad de satisfacer los motivos extrínsecos (...); el *saber distintivo*, el *know how* diferencial con el que se satisfacen los motivos intrínsecos (necesidades cognoscitivas). Y la tercera, *unidad*, todos empujando en una misma dirección, que se basa en la confianza, capacidad de la empresa de satisfacer las necesidades afectivas de sus miembros.
"Lo importante es darse cuenta de que todo el mundo en la organización (...), cada vez que toman una decisión producen un impacto en estos tres planos: afectan para bien o para mal a la cuenta de resultados [*eficacia*], incrementan el patrimonio de ideas buenas [*saber distintivo*] y se hacen más dignos de confianza [*unidad*].
"(...) Por tanto, los TRES son criterios a tener en cuenta en cualquier decisión dentro de la empresa, y no solo el beneficio."

[Diagnosticar las fallas en la ejecución]

Cuando alguien no hace lo mandado, no hay que reaccionar precipitadamente sino *diagnosticar la causa*. Y para hacerlo, el autor propone seguir el esquema que ya ha explicado anteriormente: preguntarse por qué el subordinado no ha hecho lo que se le pidió: ¿porque no ha podido? ¿porque no ha sabido? ¿porque no ha querido?

Si no ha querido, ¿ha sido por motivos extrínsecos? ¿por motivos intrínsecos? En este caso, el jefe puede considerar usar el poder persuasivo o coactivo para que el empleado cumpla con su deber.

En cambio, si no ha obedecido por motivos trascendentes, hay que considerar si el empleado tiene razón y lo que se le pide es injusto o va contra los fines de la organización, y en ese caso lo que corresponde es rectificar lo que se pide.

La función del jefe es subsidiaria a los subordinados, y por eso ejercita la prudencia en lo que respecta a sus intervenciones. Ni cae en el micro-management, ni se conforma con orientaciones vagas o deja a los subordinados a la deriva. El buen jefe deja trabajar:

"Si las personas ya saben lo que han de hacer, saben hacerlo, pueden hacerlo, quieren hacerlo y lo están haciendo, entonces el jefe *no ha de hacer nada ni mandar nada*, salvo estar cerca y disponible sin molestar."

[ El uso del poder]

Alcázar insiste en que el buen jefe debe mandar poco y por excepción. En esa misma línea, el uso del poder coactivo debe ser el último recurso. El uso del poder es innecesario cuando se tiene *autoridad*, cuando el que gobierna actúa sostenidamente con *intención recta* y *competencia*, es decir, conoce su oficio.

En todo caso, cuando hay que usar el poder, debe hacerse de *modo oportuno* --es decir, a tiempo--, *proporcional* --a faltas leves corresponden sanciones leves, a faltas graves sanciones fuertes-- y *justo*. La motivación para usar el poder debe ser motivación racional por motivos trascendentes, es decir, velar por la unidad en la organización y el bien de las personas.

Malos usos del poder son el *uso injusto*, por ejemplo los atropellos, murmuraciones, humillaciones, calumnias, ya sean originadas por el jefe o permitidas; el *uso en exceso*; y, el uso en defecto, por ejemplo no corregir, no impedir abusos, o no elogiar o reconocer cuando es debido.

"Cuando se manda en exceso se priva a la gente de la legítima autonomía y flexibilidad (motivos intrínsecos) que a todos nos agrada tener al hacer las cosas; se resta *atractividad* a la organización. Hay que dejar que la gente haga las cosas a su manera, dentro de un orden, y saber que no tienen por qué hacerlas a la manera del jefe."

[La responsabilidad de las propias acciones]

El autor dedica un buen número de páginas a explicar las acciones libres y no libres. Por acción libre entiende *aquella acción que una persona realiza con consciencia*-- sabiendo lo que hace-- y *voluntariedad* --queriendo hacer lo que entiende que está haciendo.

Somos responsables de nuestras acciones libres. Es equivocado tanto culparse por cosas de las que moralmente no somos responsables, como exculparnos de las cosas de las que sí somos responsables.

"A veces uno quiere para sí un premio que no se merece y no quiere para sí una sanción que sí se ha ganado. Como recuerda Pablo Ferreiro, 'a la hora de poner medallas sobran cabezas, pero a la hora de cortar cabezas faltan cuellos
'"

Se deben premiar o castigar, por tanto, las acciones libres. Tiene tan poco sentido premiar al empleado que logra resultados sin esfuerzo --por ejemplo, por el crecimiento vegetativo del mercado--, como castigar al que no logró una meta excesiva imposible de lograr.

Si uno piensa que lo que manda o le mandan no es ético o es ilegal, entonces no debe hacerlo. Quien manda *decide mandar*, y quien obedece *decide obedecer*. No exime de responsabilidad al que obedece, por tanto, decir que *sólo hacía lo que le indicaron*.

"Cuando uno se halla profesionalmente en un tipo de actividad donde no sabe si va a ser capaz de ser eficaz con asequible facilidad sin corromperse, tal vez sea mejor dedicarse a otra cosa, para no estar en peligro de cavar la tumba de la propia felicidad.
"(...) Si alguien no sabe hacer negocios sin corromperse él ni corromper a los demás, o aprende cuanto antes a ser eficaz y justo a la vez, o mejor que se dedique a otra cosa."

[Cómo motivar]

El primer paso para motivar, sostiene Alcázar, es conocer a los propios subordinados. Más en concreto, conocer _qué saben_, _qué pueden_, y _qué quieren_ (qué les motiva). Hay algunos criterios básicos que el jefe debe tener en cuenta al mandar:

1. No apelar a _motivos que no motivan_ (para eso, hay que conocer a la gente)
2. No apelar a motivos de inferior calidad. *Apelar a motivos superiores*. De lo contrario los subordinados se desalientan y frustran.
3. *Ser ejemplar*. No apelar a motivos que a uno mismo no lo motivan. Si la jefa apela a la solidaridad, pero ella misma no es solidaria...

Para mejorar la "calidad motivacional" de sus subordinados, el jefe debe empezar por *no impedir los motivos trascendentes*. (Por ejemplo, se impiden los motivos trascendentes cuando se mira o premia solo el logro de la meta sin fijarse en el cómo se ha logrado.) El segundo paso es *enseñar*. Y el tercero, *dar ejemplo*. El mínimo de buen ejemplo que se espera de un buen jefe es que sea justo.

[El verdadero liderazgo]

El verdadero líder se mide, según el autor, de acuerdo a los tres ejes ya mencionados: *eficacia*, *saber distintivo*, y *unidad*.

El líder es *eficaz*. No sirven de nada los líderes "carismáticos" pero que no logran resultados:

"Sin eficacia, todo lo que se diga es palabrería vacía. La cuenta de resultados *eficaces* es la primera obligación del directivo. (...) En eso se nota el estratega, que es la primer dimensión del directivo. (...) De nada sirve un general que pronuncie maravillosas arengas si no gana las guerras."

El *saber distintivo*, es igualmente importante:

"No es sensato descubrir muchas oportunidades de negocio si al llevarlas a cabo se pierde de vista aquello que sabemos hacer bien de modo diferencial (con respecto a la competencia)"

Así como en la eficacia se nota al estratega, en el saber distintivo se nota al *ejecutivo*, que es la segunda dimensión del directivo.

Hay directivos que son buenos estrategas. Otros son buenos ejecutivos. Algunos tienen ambas cualidades. Pero siempre "es preciso que sean líderes, si no cuanto más talento tengan como estrategas o ejecutivos mayor será el daño de su tiranía o su demagogia. Tirano es un estratega que no es líder. Demagogo es un ejecutivo que no es líder."

El liderazgo es la tercera dimensión del directivo:

"Líder es el directivo o gobernante que incrementa la eficacia siguiendo a la ruta de la competencia distintiva, siendo digno de confianza para su gente. Utiliza su talento como estratega y ejecutivo para satisfacer sus necesidades, satisfaciendo las de los demás."

Por último, el líder no solo actúa en las tres mencionadas dimensiones, sino que las usa también para medir y evaluar a su gente.

[Problemas, dirección, y políticas de la organización]

El autor empieza el segundo capítulo del libro explicando los problemas ocasionados las teorías de la organización y concepción de la persona inadecuadas que podemos manejar. "Los hombres de acción se creen al margen de cualquier condicionamiento, pero son esclavos de algún economista muerto." Citando al premio Nobel Herbert Simon, continúa: "nada es más esencial para determinar nuestras áreas de investigación e informar nuestros métodos de investigación que *nuestra concepción de la naturaleza de los seres humanos*".

[El papel de las políticas en la organización]

La acción directiva tiene aspectos formales e informales. Los formales --las políticas-- no especifican acciones, sino que se espera que las personas actúen de modo "compatible" con ellas.

El jefe debe asegurar el trato personal a todos en la organización. Las políticas, en cambio, sirven para los problemas que atañen a muchos (por ejemplo, remuneraciones, sanciones, evaluación). "Es un error pretender solucionar un caso particular cambiando una política o sistema". Para los problemas particulares hay que buscar soluciones particulares. Y el que debe hacerlo es el jefe inmediato, la instancia más cercana al problema.

Para entender cómo deben diseñarse las políticas de una organización --no simplemente pretendiendo convencer, pero tampoco simplemente pretendiendo obligar-- , hay que distinguir entre *fin subjetivo* y *fin objetivo*.

El *fin subjetivo* es la formulación del propósito, las satisfacciones buscadas por el decisor. (Por ejemplo, saciar la sed.) El *fin objetivo* es la definición "operacional" del fin subjetivo. (Por ejemplo, comprar una botella de agua.) Es el fin que, si se alcanza, produce el fin subjetivo. El fin subjetivo es necesariamente amplio y no especifica la acción concreta --no es operativo. Un fin subjetivo puede concretarse operativamente en fines objetivos muy diversos, pues puede haber muchos modos de alcanzar un mismo fin.

Las políticas son fines objetivos de la organización que deben permitir alcanzar los fines subjetivos. Las acciones concretas que se espera de los miembros de la organización para lograr los fines subjetivos dependen, pues, *del fin objetivo definido*.

Mientras más concretamente se haya definido el fin objetivo, más concretamente se señala la acción y, por tanto, menos iniciativa le queda al que lleva a cabo lo mandado. Un directivo sensato quiere que su subordinado haga lo que él quiere (fin subjetivo), pero no necesariamente del modo exacto en que él lo pide (fin objetivo). Cuanto menos "operacional" sea una petición --mientras menos estrecho sea el fin objetivo-- , mayores capacidades directivas se exige a quien la deba cumplir. Por eso, salvo que las políticas sean perfectamente operacionales --cosa nada deseable-- el directivo debe tener en cuenta que todos los miembros de la organización son tomadores de decisiones.

Las buenas políticas son definiciones operacionales y no solo definiciones de propósitos. Pero no especifican totalmente el cómo, sino que dejan margen de acción a las personas que tienen que cumplirlas.

[Nueve puntos que el directivo debe tener en cuenta, según Leonardo]

El último capítulo del libro reproduce y comenta un artículo de Juan Fernando Sellés sintetizando nueve enseñanzas de Leonardo Polo que afectan al directivo. No reseño aquí el contenido, pues se trata más propiamente de un anexo.

[Conclusión]

Como digo al comienzo, este libro es recomendable para cualquiera que tenga interés en la dirección de organizaciones. Además del tema del mando en sí, es un buen resumen de una serie de conceptos básicos de Gobierno de Personas. Pero lo apreciarán especialmente quienes estén familiarizados con otros libros del autor o hayan asistido a sus clases.

Pienso que el texto se hubiera beneficiado mucho pasando por la mano de un editor profesional. Por ejemplo, la edición electrónica (Kindle) que leí tiene algunas fallas de diagramación. También se notan variaciones de estilo de capítulo a capítulo, o se dan por conocidos conceptos que no son de uso tan común y que ameritan cierta introducción.

2 of 2 people found the following review helpful.
Excelente
By flarios
Muy recomendable para aplicarlo en el trabajo, en casa.... en tu vida...
Bien Manolo, como siempre claro, conciso y sobre todo sencillo.

1 of 1 people found the following review helpful.
Buenísimo
By Amazon Customer
Claro, como el autor. Lleno de tips producto de la labor educativa del día a día. Realmente una gran libro. Me felicito por haberlo comprado y al autor por haber pensado en todos nosotros. Realmente es un libro muy recoomendable para todos los que tenemos algún rol en el gobierno y dirección de personas

See all 7 customer reviews...

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